Posts Tagged ‘News’

Once you see what a news release can do, it’s tempting to start churning them out left and right. There’s nothing wrong with an aggressive strategy, but trying to get maximum mileage out of non-stories is a dead-end.

You want your releases to attract viewers. You also want them to garner the attention of media players. On top of that, you can only get optimum value from your efforts if you find a way to get your releases syndicated to as many locations as possible.

Those things happen when you find a way to share legitimately interesting and valuable information. A press release that announces “Internet Marketer Washes His Hands After Eating BBQ Ribs” isn’t news. Either is “Marketing Firm Promotes Jones to VP”. Those are just facts. Dull facts that mean little to others. Unless you can somehow frame those bits of minutiae in an interesting way, imbuing them with additional value, they’re not press release material.

Press releases are often called NEWS releases for a reason. Stick to things that matter.