Posts Tagged ‘Ad Preparation’

You can’t just look at color or size alone when figuring out how best to formulate Adsense blocks for your pages.

One of the things you may want to consider for in text ads, or any ad showing up in the middle of a page or an article is, that you should have enough relevant information above the ad or preceding the Adsense block to draw the user to and through it.

You don’t want to have too little information above the ad block or you will have people bouncing out of your site, before they even get to your Adsense.

Therefore successful ad blocks can be placed at a point in the contents dialog where the reader is at where we call a low cliff hanger.

The best use of a low cliffhanger is to break the content at a point in which the reader would need to scroll across the ad body for a conclusion.

By having a large Adsense ad blocking the middle of the content at the point when the viewer is actively in the process of scrolling with his or her hand on the mouse is a great time to introduce an ad for the highest click through rate.

Caution, you will need to provide for the reader a cliff hanger worthy of scrolling through. It is also possible and beneficial to set up a problem in the first paragraph of an article that will be solved “in part” by a phrase assumed by an Adsense ad.

Let’s say the last sentence before an ad block on a web site about lawns was  “I’ve stated some ideas, but really, where can you get a good deal on a lawnmower?”
Do you see how that strategy could up the anti and grab more click throughs?

In that case perhaps you would want to have your Adsense colors blend in with the text thus making it so similar to the text that it blends in for a natural progression. Or you could choose to make the Adsense block stand out, so that the browser to your page knows with certainty that he is leaving your page for a “for profit” solution and doesn’t mind. While this last strategy doesn’t gather as many clicks it does gather more “qualified clicks” from real paying customers.

The same goes for size. You can try to match the Adsense words to the words on your page thus virtually hiding them for higher rates of click through, or you can make them stand out thus providing ease of use for prequalified customers which will in turn make each click you get on your page more valuable.

Not all clicks are created equal and the more actual sales generated from an Adsense block, the more valuable the Adsense becomes and the more you will get paid.
So in general bold colors and bigger ad blocks are better.