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Adsense™: Does Size Matter?

Many people wonder just what kind of Adsensetm block will make them the most money.

You can’t just look at color or size alone when figuring out how best to formulate Adsense blocks for your pages.

One of the things you may want to consider for in text ads, or any ad showing up in the middle of a page or an article is, that you should have enough relevant information above the ad or preceding the Adsense block to draw the user to and through it.

You don’t want to have too little information above the ad block or you will have people bouncing out of your site, before they even get to your Adsense.

Therefore successful ad blocks can be placed at a point in the contents dialog where the reader is at where we call a low cliff hanger.

The best use of a low cliffhanger is to break the content at a point in which the reader would need to scroll across the ad body for a conclusion.

By having a large Adsense ad blocking the middle of the content at the point when the viewer is actively in the process of scrolling with his or her hand on the mouse is a great time to introduce an ad for the highest click through rate.

Caution, you will need to provide for the reader a cliff hanger worthy of scrolling through. It is also possible and beneficial to set up a problem in the first paragraph of an article that will be solved “in part” by a phrase assumed by an Adsense ad.

Let’s say the last sentence before an ad block on a web site about lawns was  “I’ve stated some ideas, but really, where can you get a good deal on a lawnmower?”
Do you see how that strategy could up the anti and grab more click throughs?

In that case perhaps you would want to have your Adsense colors blend in with the text thus making it so similar to the text that it blends in for a natural progression. Or you could choose to make the Adsense block stand out, so that the browser to your page knows with certainty that he is leaving your page for a “for profit” solution and doesn’t mind. While this last strategy doesn’t gather as many clicks it does gather more “qualified clicks” from real paying customers.

The same goes for size. You can try to match the Adsense words to the words on your page thus virtually hiding them for higher rates of click through, or you can make them stand out thus providing ease of use for prequalified customers which will in turn make each click you get on your page more valuable.

Not all clicks are created equal and the more actual sales generated from an Adsense block, the more valuable the Adsense becomes and the more you will get paid.
So in general bold colors and bigger ad blocks are better.

Adsense™: Location, Location, Location

Location, location, location. Those are the three most important things in the real estate business, they say.

Location is just as important to those who’d like to stuff their pockets with a extra cash, courtesy of the fine folks at Google and their Adsense program. If your ads aren’t in the right spots, you’re not going to get as many clicks. That means you’re not going to make as much money.

Do you know where to place those ad blocks for maximum effectiveness? If you aren’t sure of the best spots, you need to find out. The difference between a left sidebar placement and a right sidebar alternative could mean hundreds of bucks within the course of a year.

Luckily, Adsense™ experts have tested just about any possible layout you could imagine. Their hard work has led to the creation of “heat maps” that show just where you might want to stick that little bit of contextual advertising for maximum profits. Get your hands on some good research and solid information.

It’s just like buying and selling real property. Location, location, location.

Welcome to Adsense ™!

Adsense™ has been around for so long and has become a house hold term that few stop and think about a time when there was no Adsense. But it is true, Adsense was created.

When Adsense began it really changed the world. Users of the World Wide Web were weary of ads. Many ads seemed to be deceptive, often taking them to places on the web they did not want to go. Web masters where also afraid of advertisers because many where fly by night and never came through with checks for the web masters who displayed ads on their sites. Google was the first big trusted name to enter web advertising and has set the bar for what a web based advertising distributor should be.

Adsense™ changed. It seemed that to err on the side of goodwill and to help build its good name, Google chose first to send out checks and ask questions later. By the time questions started getting asked it was found that a lot of people were cheating the system clicking their own links and the like.

Adsense changed again. After the wild years, came the crackdown and Google tightened up on all of there publishers, setting strict but fair rules and enforcing them with new vigor.

Adsense as it is in the present day…

Now Adsense is a well functioning business model allowing publishers to make fair profits while protecting the advertiser’s bottom line. They do this by supplying him or her with an honest value in advertising, in every corner of the web that you can find small publishers.

The Adsense of tomorrow will be interesting to be sure. Google is forever looking for ways to make it better. Who can surmise what changes will be in store?

We see Adsense creeping into social media already and I can almost imagine a world in which video conferencing will have voice recognition capable of serving ads relevant to the content of a conversation.

Can you imagine saying to your friend in a conversation that you will be right back but you’re thirsty and immediately in the bottom corner of the screen a small logo for Coca-Cola pops up?

Can you also imagine that in the course of a long conversation you may say to your friend that you’re tired and you think you may shut down and go to bed, when again an ad is served for medicine to keep you awake or to help you sleep better? Many believe this is the future of smart online advertising and who is to say?

I think we can get clues to the future by watching how people embrace what’s going on right now with Twitter and Facebook.

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